Marketing Objective
1. Activate the Cruz campaign to create buzz + engagement
2. Drive store + EC traffic
2. Drive store + EC traffic
BIG IDEA
“ Trend Perfection Plan”
A concept leveraging on existing EVA themes advocating that:
Tear off fakeness and define your real style
EVA Theme:
Go back to Zero,
Start over
Style:
Emphasize on the trendiness of FF Cruz
Brand Message:
FEARLESSLY INDEPENDENT
Special Limited Edition – Drive Purchase Intent
EVA Special Edition Cruz:
• Quantity： 1100
• Scan Logo, View 10s AR video
FRESHFOAM CRUZ X EVA Video
There is only one way to become yourself
Breakthrough all that is defined by others.
When others see you with a lens
Uses other’s path to influence you
Do you still have the faith
That one you, can define who you are
Listen to your innerself
Breakthrough, see your freedom
#Trend Perfection Plan#
